WHAT'S KEEPING YOUR BUSINESS FROM THE NEXT LEVEL?

HomeScale is a diagnostic-first growth consultancy for established home-service businesses. We identify constraints across the six core engines every operator runs on—Brand, Attract, Close, Deliver, Profit and Scale—then solve the bottleneck that is actually limiting growth. The diagnostic always comes first; the prescription follows.

No. Marketing is only one of the six engines we look at—and only when the diagnostic says it is the constraint. HomeScale is not a lead-generation shop, not a coaching program, not a software vendor. It is consulting built around finding and fixing the actual constraint.

Established operators in HVAC, plumbing, electrical, roofing, flooring, remodeling, painting, landscaping, garage doors, pest control, restoration, and similar trades—any business with customers, leads, crews, and margins. Most clients sit between $750K and $5M in annual revenue.

That is exactly what the diagnostic answers. Through the HomeScale Growth Audit we identify the highest-leverage constraint and fix that bottleneck first. The answer is rarely more leads, more ads, more hires, or a new CRM—most of the time growth is unlocked by removing a constraint that already exists.

A structured evaluation of the six engines—Brand, Attract, Close, Deliver, Profit, Scale—producing a HomeScale Score™ (0–100 per engine, plus an overall score and primary constraint). The audit turns gut-feel into a clear, prioritized list of what is holding the business back.

We sit down with the operator and prioritize the highest-impact opportunities. If HomeScale is the right partner to implement those opportunities, we scope the engagement. If a different partner, an internal hire, or a simpler change is the right move, we say so. The audit always leads to a clear next step.

Both. Where the operator only needs direction, we hand off a diagnostic and a recommendation set. Where they need help designing, building, or implementing systems—sales scripts, dispatch dashboards, KPI tracking, dispatch SOPs, marketing measurement—we do that work alongside the operator. We are not a coaching-only firm; we ship.

HomeScale was built from operating experience. The methodology is proven against a real home-service company that produced $1.4M in first-year collected revenue, ~$2M annualized run rate, ~50% qualified-appointment close rate, 46.5% first-year gross margin, 150+ monthly leads, 8–10X marketing ROAS, 200+ projects, and 200+ five-star reviews.

Not necessarily. Recommendations are built off the actual constraint. If close rate, dispatch, fulfillment, margins, or systems is the bottleneck, more ad spend makes the leak worse. The point of HomeScale is to spend money where it actually moves the number—and stop spending where it doesn't.

Only where they create friction. We work with the tools the operator already runs—ServiceTitan, Housecall Pro, Jobber, QuickBooks, HubSpot, Google Ads, Meta—so long as they support the business. Replacing software without first diagnosing the constraint is a common, expensive mistake.

HomeScale is built for established home-service businesses. Most of our clients sit between $750K and $5M in annual revenue, with the densest cluster in the $1M–$3M range. Below that, the operator is usually solving a market-fit problem we don't address.

No. Anyone who guarantees specific revenue numbers, close-rate jumps, or margin lifts is selling, not diagnosing. What we guarantee is a rigorous process for identifying the constraint and fixing it, plus the operator-experience to know what works. That process produces outcomes—but we do not promise specific numbers up front.

Pricing is based on the scope of the engagement after the Growth Audit; there is no standard package. The audit itself has a defined price and is the right place to start. Booking the Growth Audit is the first step.